If you want to effectively sell on Facebook, you must stand out in a sea of 1.56 billion daily active users and 70 million companies. You must be helpful. You must be deliberate. To really grasp Facebook marketing, you must be inbound. Fortunately, Facebook's capabilities are designed for marketers that want to build a real connection with their audience. You can understand your target audience … [Read more...]
The Inbound Approach to Facebook Marketing
Let's get one thing out of the way before we begin. There are other approaches to Facebook marketing, but we'll stick to the one we prefer: inbound. Being helpful and sympathetic to your audience is crucial to an inbound approach. It entails knowing your customer's objectives and collaborating with them to solve obstacles. One of the greatest ways to do this is to be present where they already … [Read more...]
Keys To Successful Facebook Marketing
Facebook is the undisputed king of social media platforms, serving as the primary location for friends to communicate and exchange information online. Facebook has evolved into a forum for companies to advertise themselves via engagement with consumers and self-promotion, rather than merely a place for friends to congregate. In this piece, we'll look at seven different methods to leverage Facebook … [Read more...]
Five Ways to Attract Customers with Inbound Marketing
There are quite a few different ways that you can attract customers by using inbound marketing. One of the most important things that you can do is set clear goals as that will command clear results. You also want to make sure that you understand who your target audience is and then start to market towards their wants and needs. Finally, make sure that you are offering your users the best … [Read more...]
Content Distribution Strategy
It is very important to have a content distribution strategy as that will help you reach a much wider audience. Make sure that you have a deliberate method of publishing your content for each piece. Some content you will post to Reddit, some to Quora and some to social media. You also want to reach targeted communities by putting popular conversations within your content. Finally, try to … [Read more...]