If you want to effectively sell on Facebook, you must stand out in a sea of 1.56 billion daily active users and 70 million companies. You must be helpful. You must be deliberate. To really grasp Facebook marketing, you must be inbound. Fortunately, Facebook's capabilities are designed for marketers that want to build a real connection with their audience. You can understand your target audience … [Read more...]

Let's get one thing out of the way before we begin. There are other approaches to Facebook marketing, but we'll stick to the one we prefer: inbound. Being helpful and sympathetic to your audience is crucial to an inbound approach. It entails knowing your customer's objectives and collaborating with them to solve obstacles. One of the greatest ways to do this is to be present where they already … [Read more...]

Facebook is the undisputed king of social media platforms, serving as the primary location for friends to communicate and exchange information online. Facebook has evolved into a forum for companies to advertise themselves via engagement with consumers and self-promotion, rather than merely a place for friends to congregate. In this piece, we'll look at seven different methods to leverage Facebook … [Read more...]