It is very important to have a content distribution strategy as that will help you reach a much wider audience. Make sure that you have a deliberate method of publishing your content for each piece. Some content you will post to Reddit, some to Quora and some to social media. You also want to reach targeted communities by putting popular conversations within your content. Finally, try to collaborate with some industry influencers as that will help you reach a brand new, large audience.
- Look for popular conversations and questions in order to drive content towards those popular topics.
- Try to collaborate with influencers in order to reach a much larger audience and also facilitate more networking.
- Repurpose content that has performed well in the past or is a topic of something in the current news or events.
“A better approach is to select a deliberate method for each piece of content – baking a distribution plan into the content production process. This is what I call content-channel fit.”