If you want to effectively sell on Facebook, you must stand out in a sea of 1.56 billion daily active users and 70 million companies.
You must be helpful. You must be deliberate. To really grasp Facebook marketing, you must be inbound.
Fortunately, Facebook’s capabilities are designed for marketers that want to build a real connection with their audience. You can understand your target audience before you publish using Facebook’s outstanding set of analytics tools. With Facebook’s growing variety of multimedia content possibilities, you can push the boundaries of your creativity. Then, using Page Insights, you can observe the content consumers interact with and segment ads to ensure you’re assisting rather than offending them.
Your admirers have given you permission to contact them through Facebook. Make the most of the occasion by following the straightforward advice in this article.
What does success mean for your brand? Sure, it’s easy to see Likes as the ultimate measure of success, but if they’re not part of a larger marketing strategy, those likes aren’t worth anything. They’re even referred to as vanity metrics at times.
A solid aim that is linked to your company goals is required for developing a successful Facebook marketing campaign. Every company has various aims, but they should all concentrate on activities that have an influence on their bottom line.
This might include:
Increasing the number of conversions on your website
Enhancing client service
We advocate that after you’ve chosen what you want to accomplish, you lay out concrete, quantifiable steps to get there. We suggest that you choose a well-known goal-setting framework, such as SMART goals or the OKR goal framework. More information and inspirational examples may be found in our piece on social media goal-setting.
Every post, comment, and ad you publish on Facebook should ultimately serve your aims. It’s a good idea to produce a Facebook goal statement for your company, as well as a Facebook style guide that may inform a consistent look, feel, and voice for all of your material, to keep yourself on track.
You’ve identified your target audience. You are aware of your objectives. It’s now time to write those posts.
It takes trial and error to find the proper balance of material, but a decent rule of thumb is to utilize the “80-20 Rule,” which means utilizing 80 percent of your postings to inform, educate, and amuse, and the remaining 20 percent to promote your business.
That’s right: not every post should extol the virtues of your firm. That gets old quickly, like a friend’s new boyfriend discussing Bitcoin over your whole birthday meal.
Instead, strive to deliver value to your followers while also developing connections with them. Give them stuff they’ll love on a regular basis, and they’ll be more receptive to hearing about your goods and services when you bring them up 20% of the time.
The social media rule of thirds is another approach for guiding your content mix. According to this school of thinking, one-third of your content should convey ideas and tales, one-third should entail personal relationships with your followers, and the remaining material should promote your brand.
Whatever numerical combination you choose, the idea is to balance promotional content with value.
Remember that Facebook penalizes businesses who push sales too strongly. As it turns out, the algorithm isn’t a lover of self-promotion. The platform’s goal is to favor useful, interesting content above discounts. Whatever your Facebook marketing objective is, it will be difficult to accomplish if no one knows your Facebook Page exists. That is why it is critical to attract people to your Page in the first place and to urge them to connect once they arrive.
Cross-promotion is a simple technique to help people discover your Facebook Business Page. Make it easier for individuals who are already connecting with you on other platforms to discover you on Facebook by including a link to your Page in your email signature and newsletter, as well as embedding Facebook Like and share buttons on your website or blog.
It’s a bit less scientific to get those views, likes, and follows coming in: you have to generate highly shareable content. Posts that are both informative and amusing will (hopefully!) encourage followers to share them with their friends.
To increase engagement, keep in mind that you receive out of Facebook what you put into it. If you want your followers to be involved, you must be engaged as well.
Get conversational since responsiveness is a highly desired feature of companies. Respond to all messages and comments, answer any queries, and keep the information up to date. (In fact, you should plan a frequent audit of your Facebook Page to look for and delete any obsolete information.) Your About section should always be accurate, up to date, and consistent with your brand.)
Groups are another excellent extra option for increasing involvement. Groups are, in some ways, the online counterpart of your local coffee shop or community center. They are online communities where individuals can exchange knowledge and ideas… and perhaps, a love for your business. With 1.4 billion people using Facebook Groups each month, it’s an audience that can’t be overlooked.
You can also use Facebook Groups to demonstrate your expertise and give extra value to your audience by providing exclusive information or special bargains to “members.” This is an excellent method for fostering trust and long-term loyalty.
If you’re ready to add this tool to your Facebook Business Page toolset, we’ve got instructions on you to start up your own Facebook Group right here.
However, if people are enthusiastic about your business, you may not even need to establish a unique location for them to gather: occasionally followers may start their own Facebook Group devoted to your company. If you come across such Groups in the world, it’s a good idea to join so you can keep an eye on the debate and ensure any misunderstandings or hostility are addressed.
So go ahead and get your hands filthy, and learn as you go. When you’re ready to take things to the next level, more complicated plans and campaigns will be available. When you’re ready, contact LucidMarketing.com and we’ll work with you to create a scalable, cost-effective strategy to help your company grow.