Let’s get one thing out of the way before we begin. There are other approaches to Facebook marketing, but we’ll stick to the one we prefer: inbound.
Being helpful and sympathetic to your audience is crucial to an inbound approach. It entails knowing your customer’s objectives and collaborating with them to solve obstacles. One of the greatest ways to do this is to be present where they already spend their time, which means you must be present on Facebook.
Facebook’s features are designed for businesses that want to build genuine relationships with their customers. It enables marketers to generate and distribute high-quality content that is beneficial to users. It also enables sales and customer support representatives to communicate with people who are interested in a brand.
It’s not about spamming, harassing, or fooling others.
Think twice if you’re creating a Facebook Page solely to cross something off your branding to-do list. True Facebook marketing requires a steady, long-term dedication. But we assure that the increased awareness and demand will be worthwhile.
As you may be aware, the vast bulk of Facebook is made up of personal accounts. If you’re a company trying to build a presence on the social network, you’ll need to set up a Page instead.
Pages are Facebook’s answer to a business profile. Pages resemble profile pages but include information unique to companies, groups, and causes. Whereas you add a profile as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you establish a personal profile for your company instead of a Page, you risk having it deactivated by Facebook.
One of the most significant advantages of having a Facebook Page for your company is the opportunity to reach an audience that a conventional website would not have been able to reach. The usual buyer’s journey, however, does not stop on Facebook.
Beginning in December 2014, Facebook Pages might incorporate a call-to-action button at the top of their page. To make one, go to the “+ Add a Button” section underneath your cover picture and choose “+ Add a Button.” You may choose from a variety of options depending on whether you want to browse or book a service, contact someone, make a purchase or gift, download an app, or just learn more.
Naturally, you want your Facebook business Page to be a success. However, depending on your company objectives, what success looks like on social media will differ. Your primary goal might be on introducing new items, increasing awareness, boosting revenue, or gathering leads.
But, in any case, you must likes. A “like” is how a person raises their hand and expresses their desire to view updates from your company in their News Feed.
In this part, we’ll show you how to gain Facebook Page likes from the time your Page goes online, as well as how to sustain that demand in the future.
Why Shouldn’t You Buy Facebook Likes?
If you need Page likes to perfect Facebook marketing, a reasonable question arises: Why not simply purchase them?
Don’t think this is a genuine quandary? Go ahead and search for “buy Facebook likes.” Pages and pages of external services providing bundles of likes for a set cost may be found. And for others, it may seem to be a fast and simple solution to make your company appear reputable.
The problem, though, is determining where these likes originate from. Companies that sell likes utilize click farms, false accounts, or even hijacked accounts to get the desired amount of likes. This implies that it’s very improbable that any of the individuals who have liked your Page will ever interact with your material.
Now that we’ve discussed how not to gain likes, let’s move on to how to earn them the proper way. We’ll begin by advertising your Page on Facebook, followed by your other marketing assets.
Don’t forget to ask your coworkers to like your Page as well. Encourage them to share it with their Facebook friends and to add the unique link in their email signatures. Employees in areas such as sales, customer service, or human resources who constantly contact individuals outside your company are often a good match.
Finally, get involved. Building an engaged community is the greatest strategy to get Page likes. Share useful or amusing material with your followers that they will want to enjoy and share. Respond to messages as soon as possible, and engage with comments on your postings. Have you ever noticed that certain Pages have a green flag indicating that they are “extremely receptive to messages”? You may get this badge if you have a 90% response rate and an average response time of less than 15 minutes in the previous seven days.
Sharing your blog entries is one of the simplest methods to begin stocking your Facebook Page with information. You shouldn’t share every blog article you write; instead, choose those that you know will connect with your Facebook audience and, ideally, will be shared by your followers.
To publish a link, follow the same steps as you would for a text post. Fill up the blanks with a phrase or two and your link. Rather of describing the blog article in your copy, make a relevant or funny comment (as long as it’s consistent with your brand language) that will entice someone to learn more.
Contact us at LucidMarketing.com for a free consultation if you’re looking for inexpensive, quality, and scalable traffic through Facebook content marketing.